In this high-tech, digital world we live in, the world of marketing has been completely turned upside down. It used to be that companies would invest millions for massive marketing campaigns on television. Remember the days when Super Bowl commercials were the only reason to tune into the game every year? Those days are long gone with the advent and explosion of digital marketing on social media and online.
At RunWebCo, we’ve been helping businesses make the seamless transition from TV marketing to the digital marketing age. We help you maximize your outreach by creating strategic and engaging digital marketing campaigns built to simplify the way your business grows.
Today, we wanted to take some time to discuss exactly why digital marketing is replacing TV advertising and transforming the entire world of marketing every day.
Digital Marketing Is Cheaper
Let’s face it. TV advertising is incredibly expensive. And you end up spending thousands of dollars on an advertisement that may not even reach your target audience. But with digital marketing, you’re able to save all of that money and reach the right audience with a simple social media post and top-quality imagery. Backed by the power of search engine optimization, digital marketing is delivered directly to the right customers who are searching for your products without having to spend millions of dollars to do so.
Digital Marketing Is Agile
The seamless connectivity and integration provided by digital marketing also open up an entire world of real-time reporting and tracking. Digital marketing allows you to track, measure, and make adjustments instantly needed to optimize your ads. From changing the photo to adjusting colors or adding a simple filter, the agility provided by digital marketing is far more straightforward than waiting for your ad buy to play out on TV.
TV ads require a time investment to find out how they’re impacting your sales, and when you do find out, you need to invest in more costly commercials. This is far from cost-effective.
Digital Marketing Videos Are A Thing Too!
It used to be that TV was king for storytelling in commercials and advertising. But that’s no longer the case with digital marketing and sites like YouTube and more. Digital marketing provides you with the same type of advertising possibilities that TV commercials do. You can tell a story, show your brand, and how your products improve your customers’ lives in videos with TV-worthy production quality all streamed on their device or computer.
Digital marketing reaches your customers right where they’re at.
Many people these days aren’t watching TV the way they used to, and most of the time, they’re skipping over commercials. This means you’re just wasting money anyway. The best place to reach your customers is right where they’re at, and digital marketing provides you with that opportunity to reach them as they’re scrolling, viewing, or chatting.
If you’re ready to transform your business marketing strategy and create campaigns that work, trust your marketing strategy to the marketing pros at RunWebCo! We’ve got you covered at https://runwebco.com/